Emma runs a YouTube channel which specializes in introductory media and cultural studies content. Her goal is to make accessible education videos for both students and instructors at a high school and undergraduate level.

Emma additionally has experience in editing and curating content for algorithmic social media apps. She has accumulated 7+ million likes and 80,000+ followers on the video platform TikTok. Her TikTok content involves editing together Taylor Swift music with various film and television clips.